BRIEF
Assess the current situation & implement a methodology to ensure consistent measurement of initiatives to understand successes & identify scope for ongoing improvement.
SITUATION
DB wanted to ensure higher levels of customer satisfaction through a better, more targeted & consistent consumer experience. However, they had no methodology for measuring the success of their ongoing customer initiatives & service concepts.
OUR APPROACH
We collected all available data on current service concepts & mapped out the current situation.
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We defined the desired future state, whereby all initiatives & service concepts are measured against a consistent set of performance indicators to ensure conclusions that would determine clear actions.
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We then developed a framework to include all necessary information to measure this set of performance indicators.
We defined clear roles and responsibilities for the ongoing management of this process.
OUTCOMES
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Clearly structured performance indicators for service concepts.
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Clear process & communication protocol for performance discussions.
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Comprehensive overview of KPIs & target settings.