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BRIEF

Guide the project through planning, research and development.

SITUATION

SAMSUNG required a versatile sales and training tool to clearly and simply explain their range of tablets to consumers.

OUR APPROACH

Working closely with the European HQ and market subsidiaries, we identified a consumer centric vision and clear objectives and provided a SWOT of the current selector and a detailed review of the existing Samsung App landscape.

We then created a thorough business requirement specification, a business case and a relevant KPI set, followed by a detailed implementation plan with decision making scenarios for the path forward.

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OUTCOMES

  • Clear roadmap for the creation of a new App.

  • Blueprint for creation, development and roll out of similar projects/products in the future.

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