Situation
Samsung required a versatile sales and training tool to clearly and simply explain their range of tablets to consumers.
Brief
Guide the project through planning, research and development.
Outcomes
- Clear roadmap for the creation of a new App.
- Blueprint for creation, development and roll out of similar projects/products in the future.
Our Approach
Working closely with the European HQ and market subsidiaries, we identified a consumer centric vision and clear objectives and provided a SWOT of the current selector and a detailed review of the existing Samsung App landscape.
We then created a thorough business requirement specification, a business case and a relevant KPI set, followed by a detailed implementation plan with decision making scenarios for the path forward.
Reach out to our experts if you would like to get more information:
Christian Blümlein
Group CEO
