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BRIEF

Support the SVP Brand and Marketing to create, develop and successfully launch a new FISKARS corporate positioning and brand strategy. 

SITUATION

Fiskars needed to consolidate 13 brands underneath a new corporate positioning of their Fiskars Group brand whilst integrating this with the development of their digital brand strategy.

OUR APPROACH

We helped develop and position the newly formed role of SVP Brand & Marketing within the Fiskars organisation.

Set up and project managed all workstreams related to establishing new corporate positioning and brand strategy. 

Established corporate positioning of the Fiskars Corporate Brand.

Defined structure and responsibilities of internal corporate marketing team.

Determined scope and objectives for Digital Transformation.

Created process for partner network selection and on-boarding.

Laptop und Pflanze

OUTCOMES

New FISKARS corporate positioning and brand strategy for 19 brands under one umbrella brand.

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