Fiskars Group manufactures & sells products related to the home, outdoor activities, interior decoration & table setting. Its key brands include Fiskars, Iittala, Royal Copenhagen, Royal Doulton, Wedgwood &  Waterford. 


Fiskars needed to consolidate 13 brands underneath a new corporate positioning of their Fiskars Group brand whilst integrating this with the development of their digital brand strategy.


Support the SVP Brand & Marketing to create, develop & successfully launch a new FISKARS corporate positioning & brand strategy. 


New FISKARS corporate positioning & brand strategy for 19 brands under one umbrella brand.

Our Approach

We helped develop & position the newly formed role of SVP Brand & Marketing within the Fiskars organisation.

Set up & project managed all workstreams related to establishing new corporate positioning & brand strategy. 

Established corporate positioning of the Fiskars Corporate Brand.

Defined structure & responsibilities of internal corporate marketing team.

Determined scope & objectives for Digital Transformation.

Created process for partner network selection & on-boarding.

Team lead
Christian Blümlein

Group CEO

Services Provided

Consumer Centric Transformation