Fiskars Group manufactures and sells products related to the home, outdoor activities, interior decoration and table setting. Its key brands include Fiskars, Iittala, Royal Copenhagen, Royal Doulton, Wedgwood and  Waterford. 


Fiskars needed to consolidate 13 brands underneath a new corporate positioning of their Fiskars Group brand whilst integrating this with the development of their digital brand strategy.


Support the SVP Brand and Marketing to create, develop and successfully launch a new FISKARS corporate positioning and brand strategy. 

Our Approach

We helped develop and position the newly formed role of SVP Brand & Marketing within the Fiskars organisation.

Set up and project managed all workstreams related to establishing new corporate positioning and brand strategy. 

Established corporate positioning of the Fiskars Corporate Brand.

Defined structure and responsibilities of internal corporate marketing team.

Determined scope and objectives for Digital Transformation.

Created process for partner network selection and on-boarding.

  • New FISKARS corporate positioning and brand strategy for 19 brands under one umbrella brand.
If you would like to find out more, please contact:

Christian Blümlein

Group CEO
Services Provided

Consumer-Centric Transformation