Retail Portfolio Strategy

For an international fashion brand.
Situation

The globally operating fashion brand was missing a global retail portfolio process based on a strategic framework.

Brief

Align strategy and processes in all respective areas of retail portfolio management.

Outcomes

Clear global process implemented with defined roles and responsibilities enabling effective portfolio decisions:

  • Reduction of rent costs by – 15% (selected locations)
  • Reduction of repair & maintenance costs by - 30%
  • Increase in sqm-productivity by +14% (selected locations)
     
Our Approach

We executed multiple workshops and analyzed the overall decision making and identified gaps for all retail stores (opening, closing, relocations, refits – from a real estate, architecture, merchandising and visual merchandising perspective).

If you would like to know more about our Retail Strategy & Operations case studies & services, please contact:
Karen Feldpausch-Sturm

Principal Consultant

Services Provided

Consumer Centric Transformation