Situation
The globally operating fashion brand was missing a global retail portfolio process based on a strategic framework.
Brief
Align strategy and processes in all respective areas of retail portfolio management.
Our Approach
We executed multiple workshops and analyzed the overall decision making and identified gaps for all retail stores (opening, closing, relocations, refits – from a real estate, architecture, merchandising and visual merchandising perspective).
Outcomes
Clear global process implemented with defined roles and responsibilities enabling effective portfolio decisions:
- Reduction of rent costs by – 15% (selected locations)
- Reduction of repair and maintenance costs by - 30%
- Increase in sqm-productivity by +14% (selected locations)
If you would like to know more about our Retail Strategy & Operations case studies & services, please contact:

Christian Blümlein
Group CEO
Services Provided
Consumer-Centric Transformation