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Retail Portfolio Strategy

For an international fashion brand.


Align strategy and processes in all respective areas of retail portfolio management.


The globally operating fashion brand was missing a global retail portfolio process based on a strategic framework.


We executed multiple workshops and analyzed the overall decision making and identified gaps for all retail stores (opening, closing, relocations, refits – from a real estate, architecture, merchandising and visual merchandising perspective).


Clear global process implemented with defined roles and responsibilities enabling effective portfolio decisions:

  • Reduction of rent costs by – 15% (selected locations)

  • Reduction of repair and maintenance costs by - 30%

  • Increase in sqm-productivity by +14% (selected locations)

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