top of page
Website Relaunch 23_Backgrounds_G_Left.png
Image by Hannah Morgan

Retail Portfolio Strategy

For an international fashion brand.

BRIEF

Align strategy and processes in all respective areas of retail portfolio management.

SITUATION

The globally operating fashion brand was missing a global retail portfolio process based on a strategic framework.

OUR APPROACH

We executed multiple workshops and analyzed the overall decision making and identified gaps for all retail stores (opening, closing, relocations, refits – from a real estate, architecture, merchandising and visual merchandising perspective).

OUTCOMES

Clear global process implemented with defined roles and responsibilities enabling effective portfolio decisions:

  • Reduction of rent costs by – 15% (selected locations)

  • Reduction of repair and maintenance costs by - 30%

  • Increase in sqm-productivity by +14% (selected locations)

bottom of page