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A picture inside a football stadium during a game

In-Store Fan Experience

For one of the biggest & most successful football clubs.


We were asked by one biggest brand in football to create a breathtaking fan experience for their new flagship store, where visitors experience a strong connection to the club and feel like real fans on matchday.


Together with the club we defined the desired experience for the new flagship store. We introduced an innovative concept to provide a breathtaking in-store fan-experience and managed the entire process from the initital conception until the final implementation of software and hardware of the digital touchpoints in the store.


  • State-of-the-art fan experience in their new flagship store

  • Implementation of innovative digital touchpoints for visitors and fans

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