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A picture of buildings in a business district

Best Practice Workshop

For one of the leading real estate companies in Europe.

BRIEF

Provide market best practices to inspire the vision of a shopping mall in 2030. Create an overall digital concept with a focus on the info point and how technology and future services can transform this go-to area into a hybrid service space. 

SITUATION

Seeing changes in consumer behaviour and frequency in shopping malls, the client kicked of a project to create a physical and digital concept for the vision of a shopping mall in 2030. This should enable them to properly plan and cost out required actions to meet changing demand and stay attractive in a competitive landscape.

OUR ROLE

Consult on digital possibilities and inspire with best practices around how to apply technology in a customer centric way. 

OUTCOMES

The team has brainstormed on application of current and futuristic technologies, and identified services and the service point as a key differentiator along the journey. Based on these insights the team create a digital concept that includes: 

  • Touchpoint description with respective technology requirements 

  • Added value along the customer journey 

  • Technical dependency map 

  • Considerations around current processes and responsibilities 

  • Business Case draft as a decision scenario 

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