Sometimes it's necessary to change direction, refresh strategies, to take a new and different path, to transform. As the business environment changes, so too must your business. Transformation is an ongoing process of evaluation & action.
Our team have been there & done it, many times over. We have everything you need in our knowledge, experience & toolbox to create, realize & execute on a future vision for your business.
This is the story of a global brand with an enduring commitment to innovation & a new strategic direction. Despite having impressive resources, they were struggling to realize this new strategic vision & with a legacy focus on products, fading share of voice and an inability to cut through in their major markets, they needed help to get their marketing organization back on track.
Advanced marketing planning process in place
We hosted a two day workshop to understand the key issues. We listened to the senior executives express their concerns & talk about what was needed to turn it around. We collected all this information along with available data to create an in-depth report with high level recommendations.
Targets & Planning
We were empowered to review & redesign the entire marketing process and the organization needed to execute on it. We ran a series of interviews across various disciplines & markets. From this we developed an operating model centered on consumer insights that also drove efficiency, sustainable growth-enabled teams to collaborate across traditional internal business boundaries.
Design & Iteration
We presented a full strategic plan to the CEO & executive board. From strategy being led by consumer insights, to advanced planning, consumer-centric pricing & product creating to zero based budgeting & an agile organizational structure.
Guide, Build, Advise
With our recommendation in hand & a plan to execute on it, the board initiated a plan for immediate implementation with full support from the executive board & the company is on track to a brighter consumer-centric future.