Fiskars
Fiskars Group manufactures & sells products related to the home, outdoor activities, interior decoration & table setting. Its key brands include Fiskars, Iittala, Royal Copenhagen, Royal Doulton, Wedgwood & Waterford.
Situation
Fiskars needed to consolidate 13 brands underneath a new corporate positioning of their Fiskars Group brand whilst integrating this with the development of their digital brand strategy.
Brief
Support the SVP Brand & Marketing to create, develop & successfully launch a new FISKARS corporate positioning & brand strategy.
Outcomes
New FISKARS corporate positioning & brand strategy for 19 brands under one umbrella brand.
Our Approach
We helped develop & position the newly formed role of SVP Brand & Marketing within the Fiskars organisation.
Set up & project managed all workstreams related to establishing new corporate positioning & brand strategy.
Established corporate positioning of the Fiskars Corporate Brand.
Defined structure & responsibilities of internal corporate marketing team.
Determined scope & objectives for Digital Transformation.
Created process for partner network selection & on-boarding.
Team Lead
Services Provided