Our People

We are innovators, entrepreneurs, tech geeks, engineers, analysts, producers, marketeers and creatives. 

We are consumer-obsessed with a passion for innovation and a love for technology.

We have a hands-on mentality from a team built around executives with extensive first-hand experience.

Meet the leadership team

Christian Blümlein

Group CEO

  • Expert in the field of digital related business consulting in Retail, Marketing and Healthcare.
  • 25 years in leading interdisciplinary and diverse teams across complex global IT and digital programs.
  • Christian is an entrepreneur at heart and in practice and an effective outcome-focused accelerator for everyone who wants to leverage a digital mindset and technology to the advantage of his business.

Valentin Ehrhardt


  • Expert in indirect procurement and workplace transformation.
  • 10 years of experience in leading and executing strategic projects and initiatives.
  • His cross-functional business understanding combined with pragmatism helps him to stay focused and drive business and projects successfully.

Hermine Matzer van Bloois


  • Expert in international retail management, retail design and development with focus on cross channel customer & brand experience.
  • 25 years of international experience, 18 as Global Director Retail Design with Hugo Boss
  • Driven by the innovations in digital technology and their specific potential for retail, as well as cross-cultural communication and bringing teams behind a common strategy.

Meet the management of our international offices

Niek de Visscher

Benelux CEO

  • Expert in enterprise design and architecture, platform design and engineering, digital service design and product development.
  • 20 years in several tech leadership and enterprise design roles, digital product development and architecture.
  • Niek is a successful entrepreneur, simplifier, design believer, technologist and disruptor with a talent for translating complex challenges into manageable solutions.

Jon Himoff


  • Expert in software as a service and software development.
  • He has a wide range of experience in helping companies move forward faster using the latest enabling technology.
  • Jon has run software development companies & created new tech-driven products, all focused on delivering measurable business outcomes.

Meet our principal & managing consultants

Frits Reneman

Principal Consultant

  • Expert in digital enablement & transformation, connecting business and IT.
  • Effective change agent & passionate leader with 30 years of experience in different countries, industries and business functions.
  • Frits is a result-driven pragmatist with a track record of designing, implementing & managing digital organizations, products and processes.

Michel Henssen

Principal Consultant

  • Expert in orchestration & delivery of mission critical programs and projects.
  • Michel has more than 20 years of experience in IT consulting and Corporate IT Management positions, across industries and top tier brands.
  • He is a skilled moderator & project leader with strong communication & influencing skills.

Mark Rouse

Principal Consultant

  • Expert in cross-channel merchandising, GTM planning, pricing, process and project management.
  • 40 years experience in major UK and international companies.
  • Former VP of Range Architecture and Pricing at adidas.
  • Mark is focused on delivering profitable growth and efficiencies.

Joe Ellis

Principal Consultant

  • Expert in the field of international retail strategy, channel & distribution development growth, retail excellence.​
  • 25 years in shaping cross-functional leadership & diverse teams through complex strategies through all Retail organizations.​
  • Joe is a successful innovator and balances his entrepreneurial spirit with a methodical & structured approach to leading digital, behavioral & cultural transformation.​

Maren Straubinger

Principal Consultant

  • Expert in retail design, consumer experience and space planning & allocation.
  • More than 15 years of experience in retail design, concept development and space planning. 
  • 12 years leading the Global Store Design division at HUGO BOSS AG.
  • Strong passion for design and concept development lifting the consumer experience to the next level.

Frederik Maier

Managing Consultant

  • Expert in digital experiences.
  • 8 years experience digitizing retail & workplaces, where he has brought to life numerous game changing in-store experiences.
  • Frederik is a strong believer in technology as an enabler and differentiator.

Henk Joubert

Managing Consultant

  • Expert in business and enterprise architecture, strategy and capability assessment.
  • Extensive experience of working in four different countries on three different continents.
  • Worked for companies such as Harley Davidson and Northwestern Mutual.
  • Henk focuses on technology and business strategy.

Xiangjie Lu

Managing Consultant

  • Expert in consumer journeys and in-store digital experiences, process optimization, implementation and rollout management. 
  • Over 8 years of experience in digital retail, implementation management and rollout management.
  • She has excellent communication skills and is excelling in problem solving through her outstanding out-of-box thinking and result driven way of working. 

Michael Jedamski

Managing Consultant

  • Expert in brand marketing, digital experiences and strategic transformations.
  • 10 years of experience in managing digital product implementations, rollouts and change initiatives in large global enterprises. 
  • Michael is a strong advocate for the importance of sustainable and innovative new business models and solutions, to create value for consumer & communities alike.

Larisa Bruver

Managing Consultant

  • Passionate expert for creating sustainable and efficient systems that facilitate the creation of human capital value.
  • HR professional with over 18 years of practical experience in building influential organizations, HR strategy development and implementation, employer branding, talent and leadership development and organizational conflict management.

Christian Glashagen

Managing Consultant

  • Expert in project & process management, innovation management, and enterprise architecture.
  • Numerous years of experience in IT management, digital transformation, implementation management.
  • Held various international positions in the area of digital transformation and enterprise architecture at different Bayer AG branches.


Benjamin Sich

Practice Lead Digital Workplace

  • Expert in digital experiences in retail and workplace.
  • 5 years experience digitizing retail & workplaces, where he has brought to life numerous state-of-the-art experiences.
  • Benjamin is a strong believer in technology focused on VR and AR.