Our People

We are innovators, entrepreneurs, tech geeks, engineers, analysts, producers, marketeers and creatives. 

We are consumer-obsessed with a passion for innovation and a love for technology.

We have a hands-on mentality from a team built around executives with extensive first-hand experience.

Meet the leadership team

Christian Blümlein

Group CEO

  • Expert in the field of digital related business consulting in Retail, Marketing and Healthcare.
  • 25 years in leading interdisciplinary and diverse teams across complex global IT and digital programs.
  • Christian is an entrepreneur at heart and in practice and an effective outcome-focused accelerator for everyone who wants to leverage a digital mindset and technology to the advantage of his business.

Valentin Ehrhardt


  • Expert in indirect procurement and workplace transformation.
  • 10 years of experience in leading and executing strategic projects and initiatives.
  • His cross-functional business understanding combined with pragmatism helps him to stay focused and drive business and projects successfully.

Hermine Matzer van Bloois


  • Expert in international retail management, retail design and development with focus on cross channel customer & brand experience.
  • 25 years of international experience, 18 as Global Director Retail Design with Hugo Boss
  • Driven by the innovations in digital technology and their specific potential for retail, as well as cross-cultural communication and bringing teams behind a common strategy.

Meet the management of our international offices

Niek de Visscher

Benelux CEO

  • Expert in enterprise design and architecture, platform design and engineering, digital service design and product development.
  • 20 years in several tech leadership and enterprise design roles, digital product development and architecture.
  • Niek is a successful entrepreneur, simplifier, design believer, technologist and disruptor with a talent for translating complex challenges into manageable solutions.

Jon Himoff


  • Expert in software as a service and software development.
  • He has a wide range of experience in helping companies move forward faster using the latest enabling technology.
  • Jon has run software development companies & created new tech-driven products, all focused on delivering measurable business outcomes.

Meet our principal & managing consultants

Frits Reneman

Principal Consultant

  • Expert in digital enablement & transformation, connecting business and IT.
  • Effective change agent & passionate leader with 30 years of experience in different countries, industries and business functions.
  • Frits is a result-driven pragmatist with a track record of designing, implementing & managing digital organizations, products and processes.

Mark Rouse

Principal Consultant

  • Expert in cross-channel merchandising, GTM planning, pricing, process and project management.
  • 40 years experience in major UK and international companies.
  • Former VP of Range Architecture and Pricing at adidas.
  • Mark is focused on delivering profitable growth and efficiencies.

Christian Glashagen

Principal Consultant

  • Expert in project & process management, innovation management, and enterprise architecture.
  • Numerous years of experience in IT management, digital transformation, implementation management.
  • Held various international positions in the area of digital transformation and enterprise architecture at different Bayer AG branches.


Maren Straubinger

Principal Consultant

  • Expert in retail design, consumer experience and space planning & allocation.
  • More than 15 years of experience in retail design, concept development and space planning. 
  • 12 years leading the Global Store Design division at HUGO BOSS AG.
  • Strong passion for design and concept development lifting the consumer experience to the next level.

David Greenfield

Practice Lead CX

  • Expert in Digital, Marketing, Health, Retail, Creative with more than 20 years of experience
  • Was running social media, influencer, and Content creation teams for global brands
  • Has managed 2 successful Companywide consumer first transformations (1 Digital, 1 Marketing) owning from within the brand / company

Frederik Maier

Managing Consultant

  • Expert in digital experiences.
  • 8 years experience digitizing retail & workplaces, where he has brought to life numerous game changing in-store experiences.
  • Frederik is a strong believer in technology as an enabler and differentiator.

Xiangjie Lu

Managing Consultant

  • Expert in consumer journeys and in-store digital experiences, process optimization, implementation and rollout management. 
  • Over 8 years of experience in digital retail, implementation management and rollout management.
  • She has excellent communication skills and is excelling in problem solving through her outstanding out-of-box thinking and result driven way of working. 

Benjamin Sich

Practice Lead Digital Workplace

  • Expert in digital experiences in retail and workplace.
  • 5 years experience digitizing retail & workplaces, where he has brought to life numerous state-of-the-art experiences.
  • Benjamin is a strong believer in technology focused on VR and AR.

Stephanie Eibich

Managing Consultant

  • Expert in product lifecycle management, process optimization and project management.
  • Many years of experience in international fashion and retail companies.
  • Stephanie delivers future-proof implementation and transformation projects.