Product Innovation Lab

From 2015-2018 Antonio was senior director of global soccer footwear at Under Armour's global headquarters responsible for innovation and product marketing. From 1996 to 2014, Antonio was part of the adidas group. As senior innovation director for soccer Antonio's role was to shape the future of the game worldwide. He set long term vision and strategies using market landscape/trend data and consumer profiling to determine products and services needed for the global soccer consumer. His innovation team worked on projects such as next-gen soccer footwear and the 2014 FIFA world cup ball.  
 
Prior, Antonio spent six years as the director of soccer for North America where he drove merchandising, go-to-market, and sales with full P&L responsibility. Antonio also worked in sports marketing, footwear development, product marketing and footwear sourcing in the U.S., Germany, and China.

Renold works at the cutting edge of material & product innovation.  With over 25 years of pioneering industry experience, he has extensive product development knowledge & is a leading expert in material research, product creation, product costing, & supply chain.  

He has held consulting roles with leading sporting goods companies through the EverTech group, a Taiwan based material suppler. 
Prior to his consulting role, he was a Senior Director for Product Development at adidas where during 19 years of service he worked in performance categories such as Football, Running, Tennis & Yoji.

He has worked with Marketing, Design & Development teams to ensure new product launches are developed to the highest standard. At adidas he lead the teams that introduced the first adiZero running collection, the first “Feather” tennis shoes, the first F50 football boots & the entire range of adidas football boots for the FIFA World Cup 2006, 2010 & 2014.