Marketing Transformation

Build your strategy, processes & organization on the needs & wants of your consumer.

What We Do

The most certain way to futureproof your organization is to be centered on the needs and habits of your consumer.  

There are countless cautionary tales of the demise of once successful brands and  organizations who lost their way by being internally focused on their own products and services rather than the meaning and  relevance of their place in the lives of consumers.​

Transformation can seem risky, as by definition it requires doing things in new ways that make the old ways obsolete. However, the biggest risk is to continue doing the same things whilst hoping for consistent or even improved results.

Challenges We Address

  • Changing consumer needs  |  Keeping up with changing consumer needs and expectations – the need for a truly consumer centric strategy in a disrupted marketplace from newcomer brands.
  • Lack of centrally coordinated operating model  |  The absence of a centrally coordinated operating model leads to internal conflict and inconsistency in how a brand presents itself to consumers.
  • No bespoke automation |  Bespoke automized processes created for the unique needs of your organization can ensure efficiency and consistency whilst freeing up time for your team to focus on tasks that create real value for the consumer.

What We Deliver

  • Thorough understanding of consumers.
  • Clear consumer-centric and actionable strategy.
  • Seamless consumer experiences across all touchpoints and at the most relevant moments.
  • Holistic omni-channel plan with clear campaign hierarchy, timing and structured budget guidelines.
  • Efficient business processes that follow consumer needs.
  • Strong spirit of involvement and collaboration across entire organization.
  • Focused investments to support strategy.
  • Optimized human and financial resources.
  • Clear and measurable targets to track progress towards strategic vision.

Our Publications

If you would like to know more about our services around Marketing Transformation, please contact:

Stephen Pierpoint

Principal Consultant