With over 25 years of global experience as an entrepreneur-at-heart he operates with his clients at the germination of innovative ideas that are driving the transformational change in the field of information technology related business consulting in Retail, Marketing and Healthcare. Christian is always up for everything that’s controllable, measurable and result-oriented. 
 
He puts the focus on the business demand as well as the related business case to have clear KPI’s in place to monitor success, before he starts to select technologies and begins to implement them to achieve positive business impact for his clients. Christian loves to simplify and focus the development of transformation as well as commerce strategies, believes in consumer-centricity and has a proven track record in successful practical operational implementation.

He is an experienced leader and expert in his field and an effective outcome-focused accelerator for everyone who really wants to make things happen – M.A.C.H.E.N.

Jon has a wide range of experience in helping companies move forward faster using the latest enabling technology. While he has run software development companies and created new tech-driven products, Jon is still very focused on delivering measurable business benefit. He has held senior roles from start-up to scale-up to global enterprise in industries including supply chain, global logistics, media and retail.
 
Profitable growth is a major theme across his career as he has worked with senior management teams to develop fresh sales and marketing strategies and then operationalized them. Understanding the needs of customers has been critical for him to lead several large scale rebranding projects creating new global brands. He shares his insights to help businesses adapt agile and continuous improvement processes into their core operation in order to be more nimble and competitive against disruptive market entrants. As a trusted advisor, he delivers projects to help  companies with software development strategies, supplier selection, contracting, implementation, support, due diligence, post-merger integration as well as leading innovation and product roadmap workshops.

From 2015-2018 Antonio was senior director of global soccer footwear at Under Armour's global headquarters responsible for innovation and product marketing. From 1996 to 2014, Antonio was part of the adidas group. As senior innovation director for soccer Antonio's role was to shape the future of the game worldwide. He set long term vision and strategies using market landscape/trend data and consumer profiling to determine products and services needed for the global soccer consumer. His innovation team worked on projects such as next-gen soccer footwear and the 2014 FIFA world cup ball.  
 
Prior, Antonio spent six years as the director of soccer for North America where he drove merchandising, go-to-market, and sales with full P&L responsibility. Antonio also worked in sports marketing, footwear development, product marketing and footwear sourcing in the U.S., Germany, and China.

Niek is a motivated, personable business technology professional with a 20-year track record of managing successful Business Technology & IT enabled Business Transformation projects with a strong focus on Enterprise Architecture and Digital Transformation. He is our geek in a suit with a talent for translating complex business & technical challenges into manageable solutions that drive transformation.
 
He is tech-savvy with a very high level of business acumen, a people-guy focused on results. Niek supports our clients to evolve from a technology focused IT approach to a business strategy-driven IT capability. That means enabling and accelerating the realization of business goals and enabling enterprise agility and running IT in a cost-effective manner while creating value for business.

Niek has a talent for translating complex matters into manageable structures and cases (why), reference architectures (what) and roadmaps (how), building internal and external relationships & networks, leading by expertise and business knowledge.

With over 25 years of global experience as an entrepreneur-at-heart he operates with his clients at the germination of innovative ideas that are driving the transformational change in the field of information technology related business consulting in Retail, Marketing and Healthcare. Christian is always up for everything that’s controllable, measurable and result-oriented. 
 
He puts the focus on the business demand as well as the related business case to have clear KPI’s in place to monitor success, before he starts to select technologies and begins to implement them to achieve positive business impact for his clients. Christian loves to simplify and focus the development of transformation as well as commerce strategies, believes in consumer-centricity and has a proven track record in successful practical operational implementation.

He is an experienced leader and expert in his field and an effective outcome-focused accelerator for everyone who really wants to make things happen – M.A.C.H.E.N.