Samsung required a versatile sales and training tool to clearly and simply explain their range of tablets to consumers.
Guide the project through planning, research and development.
Clear roadmap for the creation of a new App.
Blueprint for creation, development and roll out of similar projects/products in the future
Working closely with the European HQ and market subsidiaries, we identified a consumer centric vision and clear objectives and provided a SWOT of the current selector and a detailed review of the existing Samsung App landscape.
We then created a thorough business requirement specification, a business case and a relevant KPI set, followed by a detailed implementation plan with decision making scenarios for the path forward.