Samsung

The world's largest producer of consumer electronics.
Situation

Samsung required a versatile sales and training tool to clearly and simply explain their range of tablets to consumers.

Brief

Guide the project through planning, research and development.

Outcomes

Clear roadmap for the creation of a new App.
Blueprint for creation, development and roll out of similar projects/products in the future

Our Approach

Working closely with the European HQ and market subsidiaries, we identified a consumer centric vision and clear objectives and provided a SWOT of the current selector and a detailed review of the existing Samsung App landscape.

We then created a thorough business requirement specification, a business case and a relevant KPI set, followed by a detailed implementation plan with decision making scenarios for the path forward.

Christian Blümlein

Group CEO