The world's largest producer of consumer electronics.

Samsung required a versatile sales & training tool to clearly & simply explain their range of tablets to consumers.


Guide the project through planning, research & development.


Clear roadmap for the creation of a new App.
Blueprint for creation, development & roll out of similar projects/products in the future

Our Approach

Working closely with the European HQ & market subsidiaries, we identified a consumer centric vision & clear objectives & provided a SWOT of the current selector & a detailed review of the existing Samsung App landscape.

We then created a thorough business requirement specification, a business case & a relevant KPI set, followed by a detailed implementation plan with decision making scenarios for the path forward.

Christian Blümlein

Group CEO