Range & Pricing Optimization

For one of the world's leading sports brands. 
Brief

A global sports brand wanted to optimize its performance and pricing structure in both online as well as brick-and-mortar stores to bring the overall performance to the next level. 

Outcomes
  • The organization switched from cost-based to value-based pricing, enabling consumer-focused price architecture and improved net sales.
  • Number of price points reduced by 2/ while net margins increased >1pp absolute.
  • Decreased range size with increasing revenue and EBITDA.
     
Our Approach

We executed research to identify key price points, strong and weak price points and built a new standard price point structure.

Also we executed workshops to identify actual value drivers in different products, in order to build and implement processes and tools to enable value-based pricing.

We developed and implemented a range architecture method and process across all business units.

If you would like to know more about our Retail Strategy & Operations case studies & services, please contact:

Mark Rouse

Principal Consultant
Services Provided

Consumer Centric Transformation