A global loyalty program provider was in need of a clear understanding of its performance and pricing structure in both online as well as brick-and-mortar stores to be able to identify opportunities.
Clear set of recommendations presented to the management team to enable implementation of quick wins and longer-term improvements.
We executed a detailed performance analysis per location which identified opportunities for improvements in range selections, category and brand mixes, and pricing strategies. This considered both bricks-and-mortar and online stores.
We conducted multiple interviews with key HQ managers and utilized sales and margin data to create a detailed picture of strengths and weaknesses in the range assortments for each location.
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