Range & Pricing Analysis

For a global loyalty program provider.
Brief

A global loyalty program provider was in need of a clear understanding of its performance and pricing structure in both online as well as brick-and-mortar stores to be able to identify opportunities. 

Outcomes

Clear set of recommendations presented to the management team to enable implementation of quick wins and longer-term improvements.

Our Approach

We executed a detailed performance analysis per location which identified opportunities for improvements in range selections, category and brand mixes, and pricing strategies. This considered both bricks-and-mortar and online stores.

We conducted multiple interviews with key HQ managers and utilized sales and margin data to create a detailed picture of strengths and weaknesses in the range assortments for each location.

If you would like to know more about our Retail Strategy & Operations case studies & services, please contact:

Mark Rouse

Principal Consultant
Services Provided

Consumer Centric Transformation