Digital Retail Strategy

For a global sports brand.
Brief

We were asked by a global sports brand to support with the development of a new digital strategy for brick-and-mortar retail. This included the review of the existing strategy, a stakeholder workshop to discuss current trends & developments based on previous strategic directions and define a framework, which sets the guardrails for future strategic initiatives.

Outcomes
  • Stakeholder workshop to discuss current retail trends & global developments  and to align on needed guardrails for future initiatives.
  • Introduction of a strategic framework for all future strategy developments, including the as-is analysis of the current retail & IT landscape, processes and business enablers, as well as the definition of a future vision and a gap anaylsis to define needed initiatives & programs.
     
Our Approach

We prepared a stakeholder workshop for retail innovation by collecting and processing current retail trends & developments as baseline for discussion. The workshop was used to discuss ideas & review the previous strategic guidelines, and to define guardrails for all future retail iniatives. 

We have introduced a strategic framework for the analysis and definition of the as-is and to-be state of digital retail within the organization. This included a gap analysis to identify needed actions, which then defines the roadmap for the new digital retail strategy.

If you would like to know more about our Digital Enablement case studies & services, please contact:
Frits Reneman

Principal Consultant

Services Provided

Consumer Centric Transformation