Retail Portfolio Strategy

For an international fashion brand.

The globally operating fashion brand was missing a global retail portfolio process based on a strategic framework.


Align strategy and processes in all respective areas of retail portfolio management.

Our Approach

We executed multiple workshops and analyzed the overall decision making and identified gaps for all retail stores (opening, closing, relocations, refits – from a real estate, architecture, merchandising and visual merchandising perspective).


Clear global process implemented with defined roles and responsibilities enabling effective portfolio decisions:

  • Reduction of rent costs by – 15% (selected locations)
  • Reduction of repair and maintenance costs by - 30%
  • Increase in sqm-productivity by +14% (selected locations)
If you would like to know more about our Retail Strategy & Operations case studies & services, please contact:

Christian Blümlein

Group CEO
Services Provided

Consumer-Centric Transformation