Digital Transformation

For a global coffee brand. 

We were initially asked by a global player in the coffee industry to support their IT strategy, but ended up analysing, designing and supporting the digital transformation in the global organization to become truly consumer-centric.


After reviewing different aspects and elements regarding their digital maturity, we analyzed current and future initiatives, identified opportunities and proposed to embark on an overall digital transformation journey. The goal was to become a truly customer-centric brand with technical capabilities for personalized, seamless customer experiences.

Our Approach

The project was started with a discovery phase to define the purpose & document the 'as-is'. This was followed by a planning phase, defining scope for solution design and implementation. Afterwards, phase 3 and 4, solution design and implementation, are planned. 

In the first 2 phases, thousands of data points were collected via surveys, interviews and workshops in order to be able to map the current state in detail and evaluate ongoing and planned initiatives. 

By using a comprehensive data analysis tool, we were able to successfully complete phase 1 and 2 and deliver results for the whole global organization.

  • Digital transformation framework based on consumer-centric insights with links to internal systems, processes and landscape.

  • Comprehensive mapping of the organization’s as-is-state, regarding both internal as well as customer-facing activities and processes and qualified issues and opportunities.

  • Thousands of data points collected, reviewed, analyzed and processed as baseline for recommendations as well as future actions.

  • Detailed planning and a budget & resource estimation for transformation initiatives.

If you would like to find out more, please contact:

Frits Reneman

Principal Consultant

Xiangjie Lu

Managing Consultant

Christian Glashagen

Principal Consultant