A new store experience for a multi-brand sports retailer. 

Aktivsport is a multi-brand sports retailer with a focus on best in class consumer service. Throughout their categories running, skiing, fitness, tennis, outdoor and hiking they offer a variety of tailor made solutions: run analyses, 3D measuring, custom insoles and handmade bootfittings elevate consumer satisfaction and loyality. 


Create a new store experience that purposefully integrates technology, meets target consumer expectations and considers the budget of a mid-sized company.


In the context of their move into a new store location, a complete rebranding for aktivsport was planned. To approach the rebranding holistically, aktivsport was looking for support to understand current trends in retail and apply them to their business model and target consumers.

Pictures: Janek Strobel
Our Role

As a sparring partner and consultant, we accompanied the project, pointed out opportunities, established contacts from our network and offered practical advice on how to realize state of the art retail.


A 500sqm store that is build around the core values of aktivsport:

  • Factory for movement: To sell and customize products that let consumers experience the joy of movement.
  • Best in class consumer service: To listen, understand consumer needs and take time to find the right product.
  • Family and passion: To be authentic, to live and breathe sports.  
  • The store features:
  • Experience trail to test shoes
  • Force plate and track for running analysis
  • Running analysis video station
  • 3D scanning
  • Tailor made and 3D printed insoles
  • Bootfitting services
  • Hospitality zone
  • Light-design footwear wall
  • Wall projection for highlight products and service communication
  • Wall projection to digitally extend track
  • Celebration of aktivsport history
Pictures: Janek Strobel
If you would like to find out more, please contact:

Frederik Maier

Managing Consultant